Carrington & Sons

We were asked to rebrand a family owned funeral house business. This logo was one of three we presented.

It didn’t go through back then, but I am still showcasing it here because the design reflects my design style. I believe that even traditional businesses like funeral houses don’t necessarily have to use traditional iconography. The industry is slowly changing, people want a meaningful, personalised and if possible positive service and I think that the visual communication should reflect that.