Logo Design

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Logo or Brand?

A logo is not the brand. A brand involves much more than just a logo. Things like people, products and product qualities, company beliefs and actions and work ethics are equally important.

A logo is the face of a company, which in most cases gets evaluated as soon as it goes live. But in reality “it is an empty vessel, awaiting the meaning that will be poured into it by history and expectations.” (Michael Beirut, Pentagram)

It’s up to us designers to create the right ‘shape’ for this.

My logos, no matter if word marks, pictorial logos, abstract iconography or logo systems, are mostly simple and minimalistic. Simplicity makes it easier to recognise the logo and makes it more enduring. Updating such a logo after some years often only requires little tweaks.

I like my logos to be adaptable. Elements from the logo may be taken out and used in collaterals, logo shapes may be adapted, filled with different content in different environments while staying recognisable.

And last but not least my logos work from tiny sizes (think ball pen) to large sizes (think aeroplane).

My logo design process is pretty straightforward

01. First I like to know you better
I will meet you for a cuppa or a phone/video conversation free of charge to learn more about your business and your plans. Through specific questions and your answers I will set up a brief, a quote and a timeframe.

After your approval comes the field research and lots and lots of scribbling (yes, on paper, with a pencil!).
02. You approve, I start designing
From these sketches I will pick three ideas, fine-tune them on the computer and present them to you. This is usually the point where a client either falls in love with one idea straightaway or where we have to go a bit deeper, maybe add or take away something, change small details or tweak the colour.
03. Logo styleguide & files
After you have chosen your logo I will prepare a short style guide (like instructions how and where to use the logo) and will set up the logo files in different formats for print and electronic use for you to keep. Questions or want to know more?
GET IN TOUCH
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01. First I like to know you better
I will meet you for a cuppa or a phone/video conversation free of charge to learn more about your business and your plans. Through specific questions and your answers I will set up a brief, a quote and a timeframe.
02. You approve, I start designing
From these sketches I will pick three ideas, fine-tune them on the computer and present them to you. This is usually the point where a client either falls in love with one idea straightaway or where we have to go a bit deeper, maybe add or take away something, change small details or tweak the colour.
03. Logo styleguide & files
After you have chosen your logo I will prepare a short style guide (like instructions how and where to use the logo) and will set up the logo files in different formats for print and electronic use for you to keep. Questions or want to know more?
GET IN TOUCH
Previous
Next

Some logos we designed